On this edition of Interview With, we sit down with the delectable Boubou to get to know her and find out how she has rebranded from being the Aunties鈥� best piece of clothing to now being in hot demand for Millennials and Gen Z baddies alike.
Interviewer: It鈥檚 so rad to sit down with you Boubou. How are you doing this lovely afternoon?
Boubou: I鈥檓 doing alright & you?
Interviewer: I鈥檓 alright. Before we proceed, how would you like to be addressed? Resident Baddie? Rich Aunty Uniform? Hider of Pregnancies?听
Boubou: Please don鈥檛 insort me boubou is okay. Or Kaftan if we鈥檙e in Abuja, the north, or Dakar.
Interviewer: Great. Can you tell us how you鈥檝e managed to rebrand from a comfort outfit for aunties to a stylish piece for corporate baddies and bad bishes?听
Boubou: So one thing you gotta realise is that you can rebrand yourself as many times as you like in this life. Also, I don鈥檛 necessarily see it as a rebrand. I鈥檝e always been that girl. You people are just catching up.听
Interviewer: That leads me to a more interesting question. Boubous used to be for just the girlies, but even the guys and the gworls wear it now. What do you have to say about this?
Boubou: Absolutely nothing. The earliest versions of boubous were the royal kaftans worn by Kings & Queens. We don鈥檛 use to discriminate in the boubou family. All genders are welcome dear.
Interviewer: Let鈥檚 talk briefly about the gentrification of boubous. What do you have to say about the ridiculous cost of boubous these days?
Boubou: My dear, if you ask me, na who I go ask? But for me, I see boubou pieces as works of art and art really is priceless. To each their own.
Additionally, there are boubous for every income range in the Nigerian market.
My only issh is that I want more fashion brands to get creative and not just be copying the same boubou design and charging high for imitation.
Interviewer: What is your favourite translation of yourself by Fashion Houses?听
Boubou: Let me not lie. There are a couple of people who are interpreting me just right on women’s bodies, but my current favorite is Bloomwomenswear Have you seen the fashunsssss?
Interviewer: We heard you have some cases in court. You have been accused of the debaddification of baddies. What do you have to say for yourself?
Boubou: See, it鈥檚 not my fault that the girlies like freedom and I can provide that.
By the way,听(she leans in and whispers) Have you seen the way the yansh use to shake inside boubou? Dey play.
Interviewer: Asides social crimes, you鈥檝e also been accused of fraud. Are you into yahoo?
Boubou: The people who say I have helped people hide pregnancies, an inadequate sense of style or help broke people look like they have money are just gbeboruns. Why are you into gbegborun?
Interviewer: Now, the love for you is insane on the streets. Why do you think women love you?
Boubou: What鈥檚 there not to love? I鈥檓 a versatile queen. I can make a woman or babe look regal, sexy, fun, and flirty. Not having a piece of me in your wardrobe means you don鈥檛 know what is going on in your fashion life. You may need to get checked for fashion depression or broke-nitis. Again, I鈥檓 just that babe fr.
Interviewer: Do you have issues with non-Africans having a piece of you?
Boubou: Why would I? There鈥檚 enough of me to go round. Everyone can get some.
Interviewer: (Laughs) I agree. Where will we catch you next?
Boubou: (lowers her sunshades) You know I鈥檓 always out and about. But you鈥檒l definitely find me on website or their . They have this really nice Amore pants that I鈥檝e been eyeing.
